Pricing

Priced by the people who watch, not by the call. Start in the sandbox for free; upgrade the day you ship.

Prices in USD, monthly (Solo yearly), cancel any time. Taxes may apply. Annual billing (two months free) and invoicing on Business and Enterprise: ask.

What is counted

Monthly end users

Distinct X-End-User ids your key sends in a calendar month. Use any opaque id (a hash of your user id is fine). A month with 800 people opening a workout screen is 800 end users, whatever they watched.

Requests

Every call to /v1. A workout screen is typically 1–3 calls. The full catalogue download counts as one and is cached with an ETag, so a daily sync costs one request.

Media

Plays are not metered. What is limited is how many distinct exercises one person can open in a day (150 on paid plans; a hard workout is 20), which is there to stop crawlers, not users.

Coach seats

Coaches who build programs browse far more than the people who follow them. Mark them as coaches and each may open 400 distinct exercises a day. Every plan includes coach seats; past them, each extra coach is $4 a month.

Plan comparison

PlanPriceMonthly end usersCoach seats includedRequests / monthVideo + stills
SandboxFree2525,00050-exercise sample
Solo$39/year (about $3.25/month)1010,000All 1,492
Starter$29/month5005100,000All 1,492
Pro$79/month3,00025750,000All 1,492
Business$199/month15,0001004,000,000All 1,492
EnterpriseContact usUnlimitedUnlimitedUnlimitedAll 1,492

Questions

What happens when I go over?

Requests past the monthly quota return 429 monthly_quota_exceeded until the month rolls or you upgrade. We email you at 80% and at 100% of your monthly end users. On paid plans, reaching the limit is not a wall: new users keep being served for five days, up to 20% over, which leaves time to upgrade. After that, new users return 429 mau_exceeded; existing users always keep working.

Can I stay on the sandbox in production?

No. The sandbox has video for 50 exercises and 25 end users; it exists to build and demo. The License requires a paid plan for any app available to the public.

Do you offer a self-hosted or bulk licence?

Enterprise can include a media bundle delivered to your own CDN under a term licence with watermarking. Everything else streams from ours.

Non-profits, students, indie devs?

Tell us what you are building on the help page. The Sandbox is free for as long as you are building: the full catalogue metadata, the substitute map and video for 50 exercises. A paid plan starts when real users do.